Online marketing combines the internet’s creative and technical tools, including design, development, sales and advertising, while focusing on the following primary business models:
2. Lead-based websites
Web development broadly refers to the tasks associated with developing websites for hosting via intranet or internet. The web development process includes web design. scripting and network security .Web development is the coding or programming that enables website functionality .
Digital Strategy & Positioning
Strategic positioning is an essential part of the planning that goes into digitally marketing a brand or product. The process of plotting your strategic position starts with defining your brand’s value proposition a customer focused statement .
Social Media Advertising
Social media targeting combines current targeting options (such as geotargeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. With social media targeting, advertisements are distributed to users based on information.
Social Media Management
Social Media Management is the act of monitoring and participating in social conversations across platforms. The easiest way to view social media management is to consider that it includes 3 major social media disciplines.
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.Search engine optimization (SEO) is the process of affecting the online visibility of a website.
Tracking & Analytics
If you have not already done so, create a property in Google Analytics. Create one Analytics property for each website you want to track. Creating a property generates a tracking ID, which you’ll use in your gtag.js tracking Find your tracking ID, as described below.