Reports and Dashboards

Reports and Dashboards

Introduction to Reports and Dashboards
Your business has questions. Your Salesforce data has the answers. When you get asked to build a report, the request typically comes in the form of a question. The question might be something like:
Which products are my top sellers?
Who are my highest value prospects?
Which marketing campaigns have been the most successful?
How satisfied are my customers?
Before building a report, the trick is to take that question, ask follow-up questions, write requirements, and then map those requirements to report criteria

Reports and Dashboards show how you performed in the past and what’s happening at the moment — they’re key to driving success.

The information provided by Reports and Dashboards is especially important in today’s environment, where it’s critical to be proactive, rather than reactive, in your approach. You want to be able to spot trends and act on them immediately.

Cross platform campaign integration

Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies, not to be confused with traditional cross-platform media

Defining Cross-Channel and Cross-Platform. Cross-channel marketing is the act of creating an integrated multi-channel campaign that spans various channels such as TV, social, search or print

Cross-platform, also known as cross-media, is a reference to the state of your advertising spanning multiple media types, e.g. tv, mobile and paid search. I say “reference” because the phrase out of context doesn’t have useful meaning. Anyone with a decent budget advertises across multiple platforms/media types.

The media landscape today is a complicated network of connected platforms that content is released on to. When we talk about platforms we mean categories or types of media content that can be consumed by audiences. … In a transmedia story, content that form a narrative can be distributed on to multiple platforms