It was picked up by several companies but was considered as an activity that distracted people from the actual work.
Yet it is of so much importance in mass marketing activities. A persona is a fictitious representative of a sectional part of real people in the society. It breaks down the task of taking thousands of individuals into consideration and building the product around the similarities of these thousands of people in a few fictional characters. It is an essential part in knowing the users and eases the process of marketing to masses.Personas motivate and help take designing to another level of clarity, productivity and satisfying results. Once you connect with your users, you can provide them with what they want in a way they prefer.  This makes it easier to get traffic and popularize your product  the necessary audience.

Conducting an ethnographic research can take place in the following steps:

  • Recognize your users
  • Prepare a questionnaire
  • Conduct a survey
  • Analyse the results
  • Understand your users and create personas