Companies can use several types of ads provided by Facebook, from sponsored stories to canvas ads.
Sponsored stories are content created by the consumer’s interaction with a brand. Sponsored stories function similarly to organic stories: only the user’s Facebook friends can see the ad.
Companies can also adjust its target audience based on age, gender, and location. This helps the company reach the right audience.
While sponsored stories are the voice of the consumers, ads are the voice of the company. Marketers create the ads, controlling its content and audience. Marketers can create standard ads (ads placed on the right hand side of your Facebook page) and page post ads (promoted organic page posts).
Sponsored posts are regular posts that business owners pay to turn into an ad. It can be a simple post discussing the owner’s background and business history, etc.