Digital Campaign Planning

Digital Campaign Planning

A digital marketing campaign is an online marketing effort put forward by a company to drive engagement, conversions, traffic, or revenue. … The company will use social media platforms for contests, marketing, pay-per-click campaigns and content marketing to read their audience.

Campaign plan is a plan to achieve an objective, usually of a large-scale over an extended period of time. It usually coordinates many activities and uses of resources involving multiple organizations. A campaign plan could also have subordinate objectives or intermediate milestones and is often broken down by phases

Structure of campaign planning template
The stages of marketing campaigns and key issues covered are:

Campaign goals and tracking. What are we trying to achieve through our campaign and how will we know when we achieve it


Inbound Marketing  Strategy Commerce Online Concept
Target audience, customer insight and targeting. Who are we trying to reach and influence?
Key campaign messages and offers. How are we trying to position our company, products and services? Which campaign or product offers will engage and convert our audience?
Strategy or strategies. How will you reach and engage your target audience.

Online media mix selection and budgeting. Which media do we think will be effective? Typically an agency will recommend this, but clients will have suggestions based on past campaign performance.
Media schedule and campaign integration. What is the sequence of deploying media and what are the waves of message/offer during the campaign