Multilingual Pay Per Click (PPC) Management
Once set up and running, the international PPC campaign needs to be monitored on a regular basis. The more competitive the market and the greater the daily budget, the more frequent this will need to be. The number of campaigns/ad groups running will also affect the amount of time required to manage the overall campaign.
Over time, keywords should be monitored and under-performing ones should be discarded, focusing the budget on the most relevant and effective words. Similarly, if the multilingual PPC campaign is not performing as desired, suggestions must be made to the client as to how to improve the performance – this may be through increased budget, additional keyword/ad groups or new/improved landing pages