The broad online marketing spectrum varies according to business requirements. Effective online marketing programs leverage consumer data and customer relationship management (CRM) systems. Online marketing connects organizations with qualified potential customers and takes business development to a much higher level than traditional marketing.
Online marketing combines the internet’s creative and technical tools, including design, development, sales and advertising, while focusing on the following primary business models:
E–commerce — electronic commerce or EC — is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. These business transactions occur either as business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business.
In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.
Affiliate marketing is a type of performance-basedmarketing in which a business rewards one or more affiliates for each visitor or customer brought by theaffiliate’s own marketing efforts.
Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of localbusiness listings. … A search that includes a location modifier, such as “Bellevue, WA” or “14th arrondissement”, is an explicit local search.